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They also provided their motivations for each activity or combination of activities from a list of seven potential needs, including social, fun/entertainment, study/work and habits/background noise.įor each need, they reported the strength of the need on a 10-point scale, and whether those needs were met on a 4-point scale. They reported the type of activity, the duration, and whether any other activities were performed simultaneously (in other words, whether they were multitasking). The participants reported on each media use (such as computer, radio, print, television, radio) and sub types (for computer use, whether they were web browsing, using social networking, etc.). They recruited 32 college students who agreed to carry a cellphone-like device and report on their activities three times each day for four weeks. To answer that question, Wang said they had to move out of the laboratory and into real life. The question, Wang said, is why do people do so much multitasking if it actually impairs their performance? But surveys show that media multitasking is only becoming more popular. Wang said many studies done in laboratory settings have found that people show poorer performance on a variety of tasks when they try to juggle multiple media sources at the same time: for example, going from texting a friend, to reading a book, to watching an online video. Their results appear online in the Journal of Communication and will be published in a future print edition. Wang conducted the study with John Tchernev, a graduate student in communication at Ohio State. The combination of the activities accounts for the good feelings obtained,” Wang said.

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“They felt satisfied not because they were effective at studying, but because the addition of TV made the studying entertaining. They reported feeling more emotionally satisfied than those who studied without watching TV, but also reported that they didn’t achieve their cognitive goals as well, Wang said. Take, for example, students who watched TV while reading a book. They are not being more productive – they just feel more emotionally satisfied from their work.” “But they seem to be misperceiving the positive feelings they get from multitasking. “There’s this myth among some people that multitasking makes them more productive,” said Zheng Wang, lead author of the study and assistant professor of communication at Ohio State University. The findings showed that multitasking often gave the students an emotional boost, even when it hurt their cognitive functions, such as studying. Researchers had college students record all of their media use and other activities for 28 days, including why they used various media sources and what they got out of it. The findings provide clues as to why multitasking is so popular, even though many studies show it is not productive. COLUMBUS - People aren’t very good at media multitasking - like reading a book while watching TV - but do it anyway because it makes them feel good, a new study suggests.

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